A simplistic colour scheme of black, red and white is used however this is very effective as the use of such a vivid colour scheme makes the advert particularly eye catching yet not overbearing, specifically the use of red and white for the albums name ‘Mojo’ , this being the most striking thing about the advert. Additionally it is the largest text on the advertisement, this being a generic convention of such Magazine advertisements where either the album or artists name are the largest text while the use of a bold font makes the album name dominant on the page, attracting the most attention as well as the colours used where white connotes supremacy and red passion. The font placement, directly in the centre of the advert also works to make the album name prominent on the page as well as the use of the 3D font which really grabs your attention and our eyes are instantly drawn to this aspect of the advert, second to this the band members who are cleverly placed above the album name. The use of mainly black background means the white aspects of this advert stand out, specifically the album release date as well as the other available ways to get the album such as by download. Also as the advert is so minimalistic attention is directed to the most important parts of it for example such things as the release date, this is successful because it means audiences are not ‘drowned’ in information and only know what’s necessary. The use of two different fonts at the top of the advert (the artist’s names) mean attention is drawn specifically to the artists however though a slimmer font is used here overall a consistent house style is kept which gives the advert a feeling of familiarity and fluency. Additionally the fact it is the artists first studio album in 8 years appeals to audiences as it emphasises its exclusiveness and its value somewhat and perhaps making them more inclined to buy it. The overall look and ‘feel’ of the advert is quite classic and can even be described as ‘1980s’ like-where the font used for ‘mojo’ in some ways connotes this period of time in terms of music- specifically as the band are not modern.
I also felt this magazine advert was successful and quite creative. In terms of the artists’ name, alike to the ‘mojo’ advert the text is the largest apparent on the page and once again a three dimensional technique is used, more so in this advert, to make the groups name stand out. The font is bold and domineering and appears to be carved out of wood, this is quite an abstract technique which coincides with the often elusive, even senseless genre of Indie music which attempts to challenge mainstream conventions as opposed to going along with popular culture. Though the use of a wood like quality for the font could literally link to the material drums are made out of I believe it’s more about as an Indie band being purposefully intangible and meaningless to encourage people to look at the advertisements and question it, rather than passively flicking through it. Additionally the fact the text saying drums on it is bigger than the ’the’ furthermore makes the band name stand out, dominating the whole advertisement. The wood like pattern is kept consistent in the advert, giving it a sense of fluency, as the background of the advert is a wooden dark floor. Not only does this create such familiarity but its dark colour allows the band name to stand out furthermore amid the backdrop. The background also features a small part of a curtain and this links to the idea that the whole backdrop could be a stage, relating to the idea that the band may be getting ready for a performance or any other music related thing, this being reinforced by the faint footprints evident on the floor. The other font on the advert is white and quite simplistic, font such as the day the album comes out and the minimalism of such font means attention is successfully drawn to arguably the most important aspect of the advert- the band themselves however the fact a capital font is used and the white stands out on the dark background means we are also drawn to these aspects of the advert, even if secondly. Additionally the fact the album is available to pre-order creates a ‘buzz’ and makes it feel more exclusive because people that pre-order will be the first people to receive the album, generating an almost ‘hype’. Lastly I really like this advert because its not overbearing like some, its simplistic at parts yet detailed in others and this makes it not too much or too little and therefore I feel like it is a successful product.
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