Magazine advert Feedback:

This is the feedback I gained regarding the final drafts of my magazine advert. This was a really important because in order for my magazine advert to be effective it had to stand out to audiences and therefore I needed to assess whether it did this and if it didn’t how I could improve it so it did:

Production Diary-

This week I conducted my location shoots. I used primary two locations: my garden and the local woods. In terms of the pre- production I didn’t create a running order because I had in mind what kind of shots I wanted and the whole purpose of my location shoots was to experiment with these ideas, specifically as I already have the majority of my footage. I also didn’t need to get my actress to sign a release form because she had featured in my previous video and I had already signed one.
In terms of the actual footage I conducted it at two separate times during the day so I could get the lighting right. I used a steadicam which gave me a lot of flexibility while filming which meant I could take a variety of different shots in terms of camera movement and shot type. In order to fit in with the overall theme of the music video I wanted to film her doing simplistic things such as picking flower petals, simple pleasures which link back to theme of simply wonderful. In the next couple of weeks I’m going to focus on incorporating these into my own music video as well as starting to focus on writing my evaluation. This week I also got audience feedback of Lily Da Costa, someone who would make up part of my target audience in the real world. I asked her to give me feedback on my final digipack designs in order to see if there were aspects she thought needed changing. This was particularly useful because she highlighted how the text used on the back cover doesn’t stand out enough like the others text used, something I’ve already been considering and therefore I’m defiantly going to improve this design.

Audience Feedback on my final digipack design's:

I asked Lily to give me constructive criticism on my final digipak designs, this was very helpful in allowing me to understand what someone who makes up part of my target audience would think of my design as well as pointing out to me small aspects that I need to change such as the font on the back cover.

Audience Feedback Form Lily Da Costa

Behind the scenes on my location shoot:

The following is an example of the kind of footage I got when conducting my location shoot as well as some images I took while getting ready to film and assembling the steadicam:

First Draft Green Screening:

First Draft Music video:

Production diary:

In the past two weeks I focused on finishing my digipack designs, developing my initial ideas through the audience feedback I had got. I decided in order to improve my designs I had to come up with a more creative, unique concept whilst still utilizing the puzzle piece scheme. I changed the initial idea I had for the second digipack to including a close up of the main artists with a faded puzzle piece effect in the background and instead of musical notes coming out from the artist’s mouth puzzle pieces. I also developed my previous designs of using a collage of images fitting in an overall puzzle piece, making the images inside it look more interesting and the puzzle piece appear to be in 3D. I created a Prezi explaining the development of my designs from first draft to final and everything I did to achieve these.
I’ve also been working on my music video and though I’ve finished organising all of the films taken on green screen I decided that in order to fit in with the overall ‘simplistic’ concept I wanted to get some location shots of one of the people featuring in my video celebrating all the natural, simple elements of life such as picking flowers and taking photos of nature etc. Not only will this fit in with theme of the video but it will make the footage look more varied. Therefore in the next couple of weeks I’m going to focus on getting audience feedback for my final digipack designs in order to see if I need to change anything else slightly as well as conduct my location filming.

Digipack transformation video:

Digipack Transformation:

This Prezi follows the creation process of my digipack designs from the initial stages to the final drafts and how throughout these have been shaped by the audience feedback I gained: