Production Diary-

This week I conducted my location shoots. I used primary two locations: my garden and the local woods. In terms of the pre- production I didn’t create a running order because I had in mind what kind of shots I wanted and the whole purpose of my location shoots was to experiment with these ideas, specifically as I already have the majority of my footage. I also didn’t need to get my actress to sign a release form because she had featured in my previous video and I had already signed one.
In terms of the actual footage I conducted it at two separate times during the day so I could get the lighting right. I used a steadicam which gave me a lot of flexibility while filming which meant I could take a variety of different shots in terms of camera movement and shot type. In order to fit in with the overall theme of the music video I wanted to film her doing simplistic things such as picking flower petals, simple pleasures which link back to theme of simply wonderful. In the next couple of weeks I’m going to focus on incorporating these into my own music video as well as starting to focus on writing my evaluation. This week I also got audience feedback of Lily Da Costa, someone who would make up part of my target audience in the real world. I asked her to give me feedback on my final digipack designs in order to see if there were aspects she thought needed changing. This was particularly useful because she highlighted how the text used on the back cover doesn’t stand out enough like the others text used, something I’ve already been considering and therefore I’m defiantly going to improve this design.