Production Diary 20/6/2011

This week I focused on firstly choosing the specific brief I wanted to do for my A2 coursework and once I decided to do a music video as part of my research I did a resource audit to work out the materials I had readily available to me and ones that I could work with. This helped in allowing me to see what I could potentially produce and what I couldn’t, after this I focused on research into music videos in terms of their purpose which gave me a clearer idea of what I needed to produce as well as looking at similar music videos of the genre I am considering doing in order to find ideas. I created a PowerPoint where I discussed important aspects to consider before creating my music video such as generic conventions or elements of music videos, this being important in increasing my understanding of what to include in my own as well as the technological development of music videos throughout the years, the issues surrounding representation in music videos for example if they represent people progressively or regressively and what media theorists and critics like Andrew Goodwin stated about music videos.