Production Diary-

Digipack and Music advert improvements-

These are the following improvements I want to make on my first drafts, based on the audience feedback I got:

First album cover- I need to fill in the white spaces with maybe more puzzle pieces or another design, additionally I think the puzzle pieces are too small and need to be more noticeable as otherwise the whole effect can’t really be appreciated. I also want to make the overall picture a bit darker because I think at the moment it’s a bit too light and this draws away from the picture itself. I also need to change the font type and the background banner I’ve used, I want to use a bolder more striking text as well as one that looks a bit more professional and perhaps change the colour scheme from red and dark brown to bright red to black which will stand out more.

Second Album cover- Looking back at this now I really don’t like the overall design, I think it looks quite unprofessional and boring and therefore I want to completely change the design. I still want the new design however to be consistent with the overall puzzle piece scheme so I’m thinking of instead creating a digipack which includes various pictures of the artist such as long shots and close ups and these to be joined to one another as in a puzzle piece. I also need to work on finding or creating a bold striking text which I can use consistently throughout my designs in order to create a ‘house style’.


For the back cover I think I may follow the puzzle piece string idea I thought to do initially. I do like the use of the faded image and the paint splatters on the back of this album but I think it doesn’t look unique or different enough as a design so I need to develop this. I also need to use a different font, one which makes the text strike to attention much more as well as if I do include the puzzle pieces I may change the colour of these to fit in with the overall red and black colour scheme and make them more prominent because at the moment I think they blend in to the background.

Magazine Advert- Currently I like the use of the image in the background and the grainy effect however I need to develop the puzzle piece design and make it a bit more unique. I’m considering including images of for example music notes in these puzzle pieces, if possible I want to make my design a bit more ambiguous because the purpose of a magazine advert is to introduce the album whilst not giving too much away and I feel mine in a way does. Additionally I want to improve the text featured on it because I think it’s quite plain and minimal once again.

Production diary

The past two weeks I’ve been focusing on creating my music video. I’ve been experimenting with various effects such as changing the speed duration on the video to reverse, for one of my clips the people featuring in the video pulled a party popper and I changed this into reverse and visually this looked quite good. Additionally I’ve been focusing on experimenting with the placement and order of the clips to see what arrangement they look best in. Also by watching the video through I’ve realised that some of shots aren’t paced enough so I’ve been working on correcting this and timing the shots more effectively with the pace of the song.
Additionally I've uploaded the audience feedback I got from my draft designs. This advice was particularly helpful in helping me to improve my designs and their overall concept, which will enable my final designs to be better.

The following are some screen shots of my music video making process:

Audience feedback on Digipack and album cover drafts:

I found the following audience feedback particularly helpful because it helped me to see where I had gone wrong on my initial designs and subsequently how I could improve on my final ones as well as allowing me to understand aspects of my drafts they liked so far, aspects I could work on and improve furthermore.
I asked 5 people to look at both of my designs, to suggest improvements and tell me what they liked so far. In terms of my digipack designs, the most useful feedback I got from a couple of people was to include something more on my first digipack because there was a lot of white space and it looked quite plain. Another thing was the text I had used and that I should consider using a bolder text, perhaps in a different colour because my designs in a way ‘out did’ the text meaning it didn’t stand out as much. For my album cover the feedback I received was similar, particularly because I’ve used a black and white grainy picture that I should focus on using a bolder, stronger text which would stand out more. It was also suggested I remove the puzzle piece directly on the main images face because it took away from the design, something I’m going to consider when creating my final drafts.